David F. Hoegerman

113 Van Curen Ct. • Yorktown, VA 23693 • (757) 223 – 0625

Desired Position: Internet Marketing Manager

    Summary

• Experienced with search engine marketing (SEM) including paid placement, contextual advertising, and paid inclusion.

• Experienced with search engine optimization (SEO) including link building, keyword research, local search, vertical search, site architecture and content development.

• Focuses on ROI and business goals using modern metrics tools: Urchin 6, Google Analytics, Web Position Gold and Webtrends

• Experienced in PHP, ASP, JSP, Java, VB, HTML, CSS, JavaScript, MySQL, Access, Excel, and Photoshop.

 

    Education

    Currently pursuing BA in Marketing at Christopher Newport University

    Associates Degree in Applied Science at Tidewater Community College (Completed Relevant Coursework)

 

    Experience

    INTERNET MARKETING

• Manage search engine optimization for 65+ Virginia Businesses
• Website Architecture
• Internal Link Structure
• Link Building
• SEO Copywriting/Editing
• Keyword Research
• SEO Training
• Usability
• Manage search engine paid placement for 14 Virginia Businesses
• Budgets from $100 to $8,000 monthly
• Google AdWords, Yahoo! Sponsored Search& MSN Ad Center
• Bid management software: Atlas Search and BidRank
• Integrated conversion tracking with Google Analytics and Urchin 6.0
• Local Search
• Vertical Search

 

    WEBSITE DEVELOPMENT

• Hand Code HTML to W3C Validation standards
• Expression Engine, Dreamweaver and proprietary CMS
• Website and shopping cart architecture
• Usability

 

    WORKFORCE TRAINING

• Instructed numerous training seminars throughout Virginia. Purpose is to provide hands-on skills training that will improve the competitiveness of small and rural businesses by utilizing e-commerce strategies to increase overall sales.
• Basics of eCommerce
• Search Engine Optimization
• Search Engine Paid Placement
• Internet Marketing
• Metrics / Analytics
• Getting the Most Out of Google
• Social Networking

 

    Work History

     2000-pres.    Search Engine Campaign Manager, VECTEC, Newport News
    1997-2000    Sales Associate, Circuit City
    1993-1997    Store Manager, Pizza Hut
    1988-1992    Cryptologic Linguist (Arabic), US Army (Army Achievement Medal 1992, Army Commendation                                    Medal 1992)

 

    Certifications

     2009               Qualified Google Advertising Professional

 

Community Service

    2009-pres.     Pro bono marketing consultant for Beyond Boobs, a local Breast Cancer Support Organization

    2006-pres.     Created and maintain a fund raising search engine website that generates ad revenue for the                                         Peninsula SPCA and the American Red Cross Disaster Relief Fund.
    2006              Assistant Coach York County Little League
    2003-pres.    Volunteer editor at the DMOZ Open Directory Project